Feb. 8, 2022

The Cultural Impact of NFTs with Tony Marchuk

The Cultural Impact of NFTs with Tony Marchuk

Tony Marchuk, Co-Founder of Bad Bears discusses Bad Bears, their innovative incentive model, the ERC-721 Standard, why NFTs will drive crypto adoption, bootstrapping a community, and much more.


My guest today is Tony Marchuk, Co-Founder of Bad Bears. Bad Bears is an experiment in fixed-supply NFT-centric economics. The goal of the project is to create a closed-loop market where the total supply of all MSK is fixed and the $MSK is redistributed to Bad Bear NFT holders and spent on items in their metaverse. There will only be 5,555 Bad Bears with a one-of-a-kind tokenized, ERC-721 based ecosystem built on the Ethereum blockchain. Bad Bears are the genesis NFT project and are the only characters who generate passive yield. Holders receive 100 $MSK per day and get exclusive access to Bear Labs drops. Each Bad Bear has voting power in their DAO, and owns a stake in the Treasury. Tony is a decade-long serial entrepreneur specializing in product development, software, and UX. He has a background of 10+ years in digital marketing where he has supported the daily operations and vision needed to manage complex campaigns. Combining software development, digital marketing, and a strong focus on the end-user, he provides unique and innovative strategies to make web-based businesses work seamlessly. In our conversation we discuss a variety of different topics including Bad Bears, their innovative incentive model, the ERC-721 Standard, why NFTs will drive crypto adoption, bootstrapping a community, and much more. We begin our conversation by discussing the origin story of Bad Bears. Tony discusses how he got into crypto and what drew him to start his own crypto projects. Tony discusses why the Bad Bears project is so innovative and why they developed their unique economic model that will power the Beartopia. We go on to discuss why their team decided to build on Ethereum and use the ERC-721 Standard. Tony details the benefits of using ERC-721 Standard. We transition to discuss why NFT will drive broader crypto adoption. We go back and forth discussing the various value propositions that will make NFTs more appealing as a gateway into crypto for the average person. Our conversation pivots slightly to discuss tips and best practices for bootstrapping a Web3 community. Tony emphasizes the importance of transparency and accessibility as two major reasons for the success of the Bad Bear community. Our final conversation topic centered around the Bad Bear future roadmap and why he believes the project will become better as the community becomes more involved. If you are interested in learning about the future of NFT and Web3 you will not want to miss this episode. Please enjoy my conversation with Tony Marchuk

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